Big Data Analysis

  • Volume: Higher the volume of data, more comprehensive will be the 360-degree view of information, thereby increasing insight and depth of information ensuring better decision making.
  • Velocity: This refers to the influx and investigation of flowing data. Increasing customer data fed rapidly into the Big Data platform leads to increased likeliness to make the right decision at the right time to achieve management goals.
  • Value: This dimension talks of identification of value added information. Higher the consolidation, cleansing, consistency of information, there are increased chances of precise decision making.
  • Variety: Different sources and forms of data, be it from the logs, CRM systems, social media and many more, help increase better-informed decisions.